LET ME TELL YOU ABOUT US:
Trask Insight, Inc. is a consultancy firm and we need a logo that helps generate the proper first impression when our staff steps in front of clients and potential clients.
From a brand personality perspective, please focus on the following adjectives: Charismatic, Intellectual and Visionary.
Other adjectives that came out of the brainstorming were as follows: Thinkers, Simple, Solutions, Cutting Edge, Dependable and Passionate. I hope this gives you a perception of how these employees are, and how they like to be perceived.
HERE IS WHAT WE NEED:
A logo and icon that can be used on business cards, web pages and other collateral material.
A 'knockout' version of the logo that can be used on dark colors as well.
A sample business card layout.
A listing of the PMS colors you utilized.
OUR TARGET AUDIENCE IS:
High level executives at fortune 500 companies. Usually male, age 40+.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
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