Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
We're an advertising agency. Our client is launching a new credit card named Clear Advantage. We need to brand the product, which will be promoted online, on radio and cable TV. The card will be distributed via an an established network marketing company. It will have the same features and benefits as a standard Visa or MasterCard.
HERE IS WHAT WE NEED:
Since the logo will be on a credit card, it must fit the small size of 3" x .75" and still be visually effective.
The client used these words to describe what he wants: memorable, crisp, fresh, sexy, makes you want to own it (like the American Express card).
OUR TARGET AUDIENCE IS:
Debit card users, Adults 18-49
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