Logo/brand Identity For A New Credit Card

LET ME TELL YOU ABOUT US:

We're an advertising agency. Our client is launching a new credit card named Clear Advantage. We need to brand the product, which will be promoted online, on radio and cable TV. The card will be distributed via an an established network marketing company. It will have the same features and benefits as a standard Visa or MasterCard.

HERE IS WHAT WE NEED:

Since the logo will be on a credit card, it must fit the small size of 3" x .75" and still be visually effective.

The client used these words to describe what he wants: memorable, crisp, fresh, sexy, makes you want to own it (like the American Express card).

OUR TARGET AUDIENCE IS:

Debit card users, Adults 18-49