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Creative Brief

Who are you?

Sole Discretion specializes in producing convenient foldable and rollable shoes for the everyday working woman, the party girl and any woman experiencing the combined stressors of city streets and high heels.

What do you need?

Our company name is Sole Discretion. We would like an image of a rollable shoe (see attached document) as part of the letters. We want the shoe attached on the edge, under, or above the logo so it can be cropped out as needed for other projects. We would love to have something sassy, sleek and useful in case we expand at some point.

We would like the logo colors to be Tiffany Teal and black , with white accents as needed (For teal color example please reference Tiffanys Jewelry - http://www.tiffany.com)

Who Is Your Audience?

Women in cities where mass transit is the main source of transportation.

Requirements

We Like These Examples

The North Face, PeoplePC, After Eight, LG - removable/croppable image feature mentioned above (see attached document)

MTV, Vespa,Dialogue,Ebookers, Rolleez - appealing because of each logo's sleekness and simplicity (See attached document)

We Absolutely Must Have

Colors: Tiffany Teal (please see: http://www.tiffany.com) and black, with white accents as needed.

Exact Spelling of Company Name: Sole Discretion

Materials

Contract
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