LET ME TELL YOU ABOUT US:
Uw bank, mijn bank (your bank, our bank) is a new internal program of a large international, in origin Dutch, bank organisation. Purpose of this program is to really open up to our customers, to their personal needs and circumstances. Consumer client interactions should be fun. We want a real interaction that leads to more satisfaction of the customer and because of that more satisfaction of the employees. Listen to the consumer, act on their needs and get some energy!
A few words that defines the program are: exploration, joy, living the street and above all positive energy.
HERE IS WHAT WE NEED:
We need a powerful logo for internal use in the communication of this project; i.e. print, online presentations and maybe some promotional material. The logo has to be attractive, a source of inspiration and teasing for the target audience: employees of the bankshops and headoffice, in age between 20 and 65.
THE DESIGN WE NEED:
We need a simple and good logo and want you to inspire us with your creative genius. After all, that's why we're reaching out to you! So, we don't want to be limiting here in fonts and style. One of the colours (main or supporting) has to be red.
The logo must incorporate the name Uw bank, mijn bank". You can use accentuating fonts or capitalization techniques, but we are not requesting this specifically. And we would like to see as well full colour versions as black and white.
Uw bank, mijn bank is part of a larger project. Symbol of this project is a (red) diamant with brilliance. You may use a diamant, but this isnt a must have.
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