What is the exact name you would like in your logo?
What is your industry?
Describe the target audience for your logo
Business professionals, senior management
What are the top 3 things you would like to communicate through your logo?
We're professionals who know what we're talking about
We advise clients on how to improve their business in an honest,open and approachable way
We think innovatively and work differently to our corporate competitors
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Ideally text and image, but the image should be simple, versatile and printable.
We like sophisticated but modern fonts, such as Gill Sans (sans serif) and Calluna, Garimond (serif).
The company is so called because of the names of the directors (Broughton and Marshall).
What colors do you want to see in your logo?
We would like to use a single strong colour to help define the business. Ideally the logo would use one statement colour (e.g. International Klein Blue, strong indigo, etc.), possibly supported by a small, complementary, muted palette.
What colors do you NOT want to see in your logo?
Open to all suggestions.
Where will your logo be used (print, website, etc.)?
Company website, business cards and stationery, client presentations (Powerpoint) and printed reports.
Do you have other info or links you want to share?
Of our competitors, we don't like:
http://www.boozallen.com/ - simple but dull
http://www.mckinsey.com/ - too corporate
We prefer designs such as:
http://www.boxwoodgroup.com/ - elegant and modern, coherent text and image
http://www.designer-daily.com/wp-content... - strong, clever use of image alongside simple text
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