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Tell us what you need

What is the exact name you would like in your logo?

Were not tied to the notion of using words in our logo. If you can say, U.S. Department of the Interior without text, fantastic. Otherwise, please feel free to use U.S. Department of the Interior as text.

Do you have any other info or links you want to share?


The U.S. Department of the Interior would like a logo for use on clothing (hats, t-shirts, jackets). Our official seal (which we are keeping - see update 4 below) has many colors (10) and is highly detailed excellent for a seal, less so for a logo. Were looking for a logo that is both elegant (simple) and meaningful. DOI is a cabinet-level agency with responsibility for land management, energy production, conservation, and more. The design must appeal to both our internal and external audiences.

More specifically, the logo must appeal to the 70,000 employees of Interior, as well as (in alphabetical order) cattlemen/ranchers, coal miners, conservationists, farmers, fishermen, historians, hunters, Native Americans & tribal entities, offshore oil and gas producers, recreation enthusiasts (boaters, hikers, campers) and others. We recognize that this is a lengthy list and include it for a sense of the breadth and scale of our missions.

We have included a link to our seal below. Just to be clear: this logo will not replace our seal. It should be compatible with the seal, but will need to stand on its own.

Were not attached to particular colors, so long as they are few in number (1-3) and meaning is conveyed.
Were also not against any colors.

Please design for use on clothing; however, if the logo works on the Web or in other media, dont be surprised if it appears there. For example, one might imagine the logo as an element of a lower-thirds title block on a Web video.

Legal note: The winning logo design will become the property of the U.S. Department of the Interior.

What are the top 3 things you would like to communicate through your logo?

Stewardship of the land
Conservation of our natural resources
Goodness of purpose

What logo styles do you like (image + text, image only, text only, etc.)

Text only or text and image.



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