Tell us what you need
What is the exact name you would like in your logo?
Company name SilverTree Systems and STS Incorporated into logo icon
What is your industry?
Software and InfoTech
What are the top 3 things you would like to communicate through your logo?
1. Competent, experienced
2. Innovative, leading-edge
3. Established, Core industry provider
What logo styles do you like (image + text, image only, text only, etc.)
A. We want to update our existing logo (attached) to make it more distinctive and flexible in the branding applications we need to use it in. It needs to consist of three parts that can each be used individually or as a single logo. The three parts are 1. Icon (which is currently represented by the tree). 2. The company name. 3.The tag line (Think big. Start small. Deliver quickly). The logo configurations we plan to use are 1. The Icon, company name and tag line as a single logo. 2. The icon as a standalone bug for compact branding situations. 3. The company name without the tag line in crediting situations such as a powered by SilverTree Systems
B. The new icon needs to have the Letters STS incorporated into it. The current icon is too detailed and does not offer effective options for using color. The icon needs to be simpler so it can stand up well in small standalone usage and work in color or black and white. It should be distinctive and easily recognizable in small applications.
C. For the company name, we would like to see a more distinctive look to the text that is in keeping with the top 3 things we want to communicate through the logo. The tag line just needs to work with the rest of the logo. One option we would consider is removing the space between SilverTree and Systems and just using the caps to separate the words in the company name.
D. We would like some options for using accent and/or theme colors with the logo and icon that will offer a bold look that will help us stand out on the http://appexchange.com
Do you have any other info or links you want to share?
SilverTree Systems is a boutique software consulting and product development firm that specializes in Cloud computing solutions. You can learn more about us at http://SilverTreeSystems.com, but keep in mind that this logo project will be used on our new website design not the old one currently on SilverTreeSystems.com. We are currently developing a new website and products to be listed on the AppExchange (http://appexchange.com).
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