Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
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HERE IS WHAT WE NEED:
Our company has been using the same logo for 20 years but it is time for an update and refresher, while still keeping the brand recognition. I want to keep the same feel but with more of an update.
We are embarking on an overall re-branding and image update to bring everything we do together. Unfortunately the logo right now does not feel right to move forward with.
This logo will be used on print material and also used as part of truck wraps for our service vehicles. It will also need to be used or adapted for use in embroidery on our uniform shirts office signage, website etc.
Ideally I want someone to update the current logo while using some of the feel of the proposed logo that is included in this package.
OUR TARGET AUDIENCE IS:
Residential market. Primarily women- 35-55 years old. Men also influence the decision. Busy professional as well as retirees.
WE LIKE THESE DESIGNS:
I have my current logo and another (proposed logo) that I had designed for me as an updated version. I like the proposed one, but am not "Wowed" by it- I feel it needs more work if i am to use it. It does not feel right- It seems too bottom heavy.
I am not looking for a complete new direction I would like to update we have by making it look more 2010 and not so 2 dimensional
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I want to keep the lifesaver aspect as well as the sun image. Like Greens and Blues as it fits in with a lot of our existing collateral.
It must past the 60 mile/hour test (recognition while driving in an our of neighborhoods and along city streets on trucks
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