• Award$250
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Creative Brief

Who are you?

I am opening a small caf in Shanghai next month, specializing on making French macaroons. Macaroon is a typical French dessert (more like a cookie actually), which you can find in most of the pastry shops in France. It has many different colors and flavors, very pleasant to taste with a cup of coffee or tea

What do you need?

I need a logo for the shop, which would be an eye catcher, and easy to remember. As well I could use it for all the related items, like packing bags, coffee cups...

Who Is Your Audience?

My main customers will be the expats live in Shanghai, who missed the original French taste, the office girls who like to have a little Sweet break to forget their stresses, as well for people wants to have a central piece for the events

Requirements

We Like These Examples

I can't remember any right now, maybe the M for McDonald's :-D

We Absolutely Must Have

My shop is named La Maison du Macaron , the shop interior design will be modern and sleek, more like a caf than a pastry shop.

I would like to have a symbol for the shop such as a big M, together with the shop name. Or involving a macaroon shape into the name...

I prefer to have the color base like cardinal-red kind or strong red, with black or with matt golden color...

Materials

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