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LET ME TELL YOU ABOUT US:

150 is an organization within a larger corporation. 150 is actually the suite number of the room where innovative teams met to create the corporations strategic vision. Executives and high performance employees go to 150 to collaborate, learn, design and develop future strategies, products, services and operations. The methods and techniques the teams used are generically referred to as the 150 process.

Some of the new methods were brainstorming, design thinking, prototyping and testing. It was awkward, almost comical, at first, to watch conservative corporate Americans write their thoughts on hot pink sticky notes for all to see. The most significant change in process was evaluating business opportunities from the customer perspective instead of technology. The perspective changed from, what technology do we have available to us that we can sell, to what do the customers want and need. That mind shift changed everything.

They created a strategic vision with tangible initiatives. It was quickly realized that 150 the place, people and methods, was what the company needed to grow. The company started to invest into 150 by dedicating people and funding to refurbish the space and standardize 150 processes.

The refurbishment turned 150 into an inviting high performance workspace. The space is creative, fun and functional. There is nothing else like it in the company. When people enter they have a Dorothy-moment; a look of bewilderment and a feeling of Toto, Ive a feeling were not in Kansas anymore. The walls are painted with a kaleidoscope of colors and are decorated with pictures of inspirational innovators, such as Michelangelo and Divini. The dcor is home meets office. Office furniture was replaced with couches, lounge chairs, and yoga balls. Pens, notebooks, and LCDs were replaced with markers, sticky notes, and whiteboard wallpaper. Every room has a candy dish and brains boggler games. The graveyard is now a game room, which includes an HDTV, XBOX 360, Guitar Hero, and a popcorn machine.

150 employees, processes and work spaces create an unorthodox society separate from, but within, a larger corporation. 150 was successful because it proved that the corporation needed to step out of their comfort zone to grow.

HERE IS WHAT WE NEED:

We need a logo for 150 .

150 employees and executives will be using the logo in internal digital and printed media, such as email, news letters, and powerpoint presentations. The logo/typography may also be used on the front door of the 150 office.

150 logo/typography should be a reminder to employees to step out of their comfort zone to learn and grow and to focus on the customer.

The following are a few words that can be used to describe Suite 150 :

Customer-focused Innovative Strategic Disciplined Creative Collaborative Inspirational

We would like the logo design to be part of the name Suite 150 , which I think in the design world is called typography. The design style should be modern.

OUR TARGET AUDIENCE IS:

There are two audience types. First there are 150 employees, both temporary and dedicated. They are executives and top performers in the company. They are 150 advocates. Second, non-150 employees. They will have visibility to the end results of 150 work and experience 150 processes through workshops and word of mouth. There will be internal press releases about 150 activities and people.

WE LIKE THESE DESIGNS:

The attached word and pages document, entitled "150 Design" contains logo/typography designs that we like.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

You must use one or more of the color found in the color palette in the attached "150 Design" document.

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