• Award$500
  • Entries141
  • Creatives61

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Creative Brief

Who are you?

Trucking Pays is a site dedicated to career advancement for CLASS A CDL truck drivers. The site will be completely redesigned and be targeting experienced and potential truck drivers. These are the guys driving the big 18 wheelers.

What do you need?

A kick ass logo used only online.

Who Is Your Audience?

Predominately male demographic, US only. Aged 21-55. Predominantly lower income, lower education level, blue collar / industrial workers.

Requirements

We Absolutely Must Have

Creativity and a logo that correctly targets our demographic.

Materials

Contract
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