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LET ME TELL YOU ABOUT US:

We are a soon-to-launch consumer products online retailer who needs to improve upon our existing beta design. This is not a complete re-design of the site but we need an improvement to the header area of our mocked-up site. It is not live yet. Note: Since this is an improvement to a site, not a complete re-design and it involves a logo and header, I did not list this at the minimum for logo design as it involves more work.

HERE IS WHAT WE NEED:

Attached are three files. "clean_layout.gif" is the design without indications of what needs improvement. It can be used as a template for making design changes. "highlighted_layout.gif" has indication in three light red overlays of what needs improvement. "logo_buy_black_chairs.psd" contains the layers of the logo, if you wish to use them. NOTE: THIS FILE NEEDS TO BE RENAMED WITH A .PSD EXTENSION. CROWDSPRING WOULD NOT ALLOW IT TO BE UPLOADED AS A PSD. IT IS NOT A .JPG.

The first is the logo - The tagline "The end of your search..." is not crisp and could be laid out more creatively. The rest of the logo I am satisfied with but if you can improve upon it while keeping it clean, then all the better.

The second item is the top right navigation in the header. All elements under the overlay need to be laid out much more creatively. The are mostly scattered have no design to them. Note: except for the search box button and the "business verified" image, all text must be HTML not an image.

The last item is the "Free Shipping" and "Become a member" section. These colors need to be changed to a more neutral color such as gray or a more matching color such as blue with more creativity to the fonts and box designs. The height and width can not change but the two separate boxes can become one box.

Note: All products and text on the site are only placeholders. They are not representative of the chairs that will be sold on the site.

OUR TARGET AUDIENCE IS:

Our target audience is 65% female, 35% male, professional, white collar, income greater than $60,000, search engine knowledgeable.

WE LIKE THESE DESIGNS:

http://www.kmart.com/

http://www.hsn.com

http://www.dell.com/home/laptops

http://www.fingerhut.com

http://www.williams-sonoma.com

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The height of the header should not increase. It actually can be lowered.

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