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Creative Brief

Who are you?

We are the Hydrocephalus Research Fund, a non-profit organization created to raise awareness of hydrocephalus and to raise money for research into better ways to treat the condition.

What do you need?

As a startup, we need a logo by which our organization will be recognized. The logo will be used initially on the website (in development) and letterhead. However, our goal is to significantly expand the use of the logo such that when someone sees it, they associate it with our ongoing campaign to raise awareness. It's a lofty goal, but we are thinking "pink ribbon=breast cancer awareness" type of thing.

Who Is Your Audience?

Our audience is the general public. Hydrocephalus is a condition characterized by the buildup of spinal fluid in the brain. Hydrocephalus translated is "water on the brain." With a simple yet effective logo, we want the public to eventually recognize the logo with hydrocephalus awareness.

Requirements

We Like These Examples

We like the logos of:

www.hydroassoc.org
the light blue and waves indicative of water, but not sure it's distinct enough to be recognizable without the name...but it's close

www.komen.org
the perfect mix of simplicity and effectiveness such that the pink ribbon has become recognized by the general public

We're not crazy about the logos of:
most other organizations dealing with hydrocephalus, such as
www.hydrocephalus.org
www.nhfonline.org
www.hydrocephaluskids.org

We Absolutely Must Have

While we would like to incorporate our name in the logo design for use on the website, we would like the actual logo to be easily separated from the name. we woulnd't mind the word(s) "hydrocephalus," "hydrocephalus research," or "hydrocephalus awareness" incorporated in some way into the logo. We think the theme of water (and the light blue) is good, but want to leave this up to you guys. For the record, we have been involved with the Hydrocephalus Association and will continue to support them, but we just wanted to take the cause in a different direction. We do want to stay with a light blue regardless of what the logo actually is.

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