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Galliard (Slogan: Your brand just got better)
What is the exact name you would like in your logo?
What is your industry?
New media solutions
Describe the target audience for your logo
(see 1 pager attached) Brands who need awareness, small companies who need more customers, big businesses who are expanding into a new territory. Mostly North America and some of Europe (France, UK..)
What are the top 3 things you would like to communicate through your logo?
(See mission attached in 1 pager)
-Retro, fun, Sexy, Colorful
-Cool company who thinks outside the box
-Big agency expertise, Boutique company experience
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
A little or very RETRO for sure. Think 50s, 60s 70s. Text with image (not necessarily joined - but we want an illustration somewhere. Custom font where letters merge into each other or very clever fonts where the letters are creating a story graphically or creating the image with their shapes.
What colors do you want to see in your logo?
Color palette is open to your imagination! We love sunset colors and slight gradients Pink, peach, turquoise, blue teal, charcoal, black, red.
What colors do you NOT want to see in your logo?
No green or brown or purple.
Where will your logo be used (print, website, etc.)?
Website and business card.
Do you have other info or links you want to share?
http://www.saahub.com/media_viewer.asp?i... (Grasnapolsky especially)
We like this look a lot but are open to totally other looks also.
(in the attached jpeg of the BandMark logo (another company we own - we like the style of the illustration and the way the colors look like a washed out sunset) We do not want it to look like the attached example, but want it to FEEL like it. We do not want purple.
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