• Award$300
  • Entries50
  • Creatives19

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Business Info

Business Name

Eartheric Touch, LLC

What is the exact name you would like in your logo?

Eartheric Touch

Target Audience

What is your industry?

Service industry. Industry of touch. Bodywork.

Describe the target audience for your logo

Ages 20-60, middle-to-higher income ($50K+/yr), male and female, people who value the Earth and who are open to perceiving the value of self care. I'm not seeking people like athletes who will require more of a medical massage, but just regular people who recognize that bodies are starving for nurturing, loving, glorious touch.

What are the top 3 things you would like to communicate through your logo?

1) That my practice is about more than just the physical body--it also addresses concerns of the subtle (energetic) bodies, and of the spirit in general.
2) The lusciousness of touch and the way the body soaks it up.
3) The idea that our bodies are connected to the Earth (i.e., our bodies facilitate us in perceiving the world around us, as a cat's whiskers assist him in perceiving the environment around him--literally and energetically).

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I desire image and text.

What colors do you want to see in your logo?

I don't have an existing color palette. I suppose b/c of the reference to Earth in the title, I would enjoy seeing a rich blue. But any colors that would evoke a feeling of Earthiness/groundedness mixed with a bit of the etheric would be great.

Although there are many definitions of etheric, what I mean by it is something like this:

"The etheric body has one main objective. This is to vitalize and energize the physical body, and thus integrate it into the energy body of the Earth and of the solar system. It is a web of energy streams, of lines of force and of light. It constitutes part of the vast network of energies which underlies all consciousness. This constant, individual -- human, planetary and solar -- circulation of life-forces through the etheric bodies of all forms, is the basis of all manifested life, and the expression of the essential non-separateness of life."

What would it take to have a logo that gives someone the chills (in a good way) and makes them think, "Wow, I may not know what this is, but my body must have it!"?

What colors do you NOT want to see in your logo?

I don't have any color NO-NOs in mind.

Where will your logo be used (print, website, etc.)?

On business cards, in a brochure (most likely), and on my website.

Do you have other info or links you want to share?

I desire a logo that is striking and that evokes a strong sense of, "Wow...I want to feel like that (that energy I sense in the logo)". How soon can I be touched by this person?"

Materials

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