LET ME TELL YOU ABOUT US:
Gotham Direct is a media agency representing 20 clients in various categories (liquor, retail, dot com, tech, etc). Our clients value our unique ability to not only deliver strategic media plans at highly discounted ad rates, but also our ability to track how the campaigns are performing. Through tracking the campaigns and optimizing the placements our clients achieve greater Return on their Marketing Investment.
We're 25 employees and three partners in a single, fast paced office. We are about data, making media decision based on data, we help clients understand what advertising tactics are working/profitable and which are not. We work closely with creative agencies, PR agencies and consultants.
Located online at www.gothamdirectinc.com our website is being rebuilt and now we need a logo refresh.
HERE IS WHAT WE NEED:
See our site for our current logo....it has served us well for the past 8 years. We want a more contempary logo treatment. Instead of having our logo being very horizontal as it currently is we want to stack our logo...."Gotham" on top of "Direct." Perhaps there is a line between the two, perhaps they are all CAPS..perhaps not.
Our corporate color (see our site) is orange and that will stay the same. Our logo will be used on our site, biz cards, in presentations and in our office.
OUR TARGET AUDIENCE IS:
Those various stakeholders involved in hiring an ad agency or involved in how advertising budgets are allocated. CMOs, Director of Mktg, Brand Managers, Entrepreneurs/Small Biz Owners
WE LIKE THESE DESIGNS:
Nothing really comes to mind..
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
There are no must haves... we think we want to stack our name in the logo, but it's not 100% must have.
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