Tell us what you need
What is the exact name you would like in your logo?
Rick's Car Wash & FastLube
What are the top 3 things you would like to communicate through your logo?
Clean, Service, Trust
What logo styles do you like (image + text, image only, text only, etc.)
Wordmark (image) + text
Do you have any other info or links you want to share?
Rick's Car Wash & FastLube has been in business at the same location (Spartanburg, SC) for over 20 years. The business has just been bought out, and the new owners want to update the logo. Because the current logo is recognizable, they want to keep the iconic "R" -- with the "wave swoosh."
I think that the "R" stretches too far and/or it is too thin-looking to form the impression that it's a "wave." The word-mark "Rick's" needs to be a custom illustration - or just the perfect font to pair with the custom R. Also, need a version of the "R" by itself (including a shorter "swoosh") that can be used as a recognizable icon.
The design should be at least 2 colors (+white), but not more than 3 (+white). Color choice is up to the discretion of designer, but should promote bright / clean, but not overpowering color. Go more in the direction of "Mr. Clean" than "Tide."
The feature should be "Rick's" with "Car Wash & FastLube" underneath that. "Car Wash & FastLube" can be a standard font, but needs to fit well with the primary logomark.
(Avoid use of gradients, halftones -- keep logo simple, clean; easily reproducible for t-shirts, sign, etc.)
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