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LET ME TELL YOU ABOUT US:

L9 is a 12 year old website and web based software development firm based in Vermont, USA. We have worked for many large companies over the years developing all kinds of websites for industries from tourism, retail, and government agencies, to banks, credit unions, and other companies in the financial services industry.

Our primary focus today is Credit Union website development, and our core product is a sophisticated content management system developed specifically for Credit Unions. We have worked with some of the largest Credit Unions in the country, and are currently the leading website development agency within the Credit Union industry.

Our staff consists of seven tightly knit and talented individuals including sales people, project and account managers, programmers and engineers, as well as production and graphic designers. We have a very unique culture among our group that is hard to find in any business today. We are all professional colleagues, but we are also a family who likes to have fun performing our daily work.

Our philosophy is to create an excellent quality product that will achieve or supersede our client's goals, while also providing the highest level of customer service as a trusted advisor to our clients. When we take on a project for a customer, we look at it like we have begun to develop a relationship. We put ourselves in the shoes of those who hire us, and use our knowledge, expertise and instinct to directly solve their business problems.

HERE IS WHAT WE NEED:

We need an outstanding company logo.

Our current logo (used on our site... http://www.L9.com) was developed in house by our design director 3 years ago. He and everyone else are tired of it, and feel that it has never done a great job of representing the "feel" of our organization. We are in the process of re-inventing our corporate identity, and the new logo has the potential to drive the look of our brand. Because of this we feel it is necessary to explore options outside of our perception of what the L9 identity should be represented by.

The new logo will be used on our company website, in email marketing, in some print materials, and on a corporate trade show booth display to be used once or twice a year.

Very Important:

The logo design should be one which the colors can easily be changed by modifying the vector elements. We do not want a logo that is made up of a million pieces and paths and fancy effects so that we cannot modify it or even re-design it easily!

Obviously, we will retain complete ownership of any logo created for us by a sub-contractor.

OUR TARGET AUDIENCE IS:

Financial Institutions, primarily Credit Unions. More specifically the marketing departments and CEO's of Credit Unions.

WE LIKE THESE DESIGNS:

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The current logo, and the one used prior to that both used "nine dots" in the design. As you'll see by looking at our site at http://www.L9.com, there are nine circles surrounding the letters "L9". We are not opposed to continuing to use the dots, however we definitely want to see ideas that also do not use dots at all. If the dots are used, there should be nine of them.

The biggest challenge with our logo is our name. Our name consists of two characters. Because of this the logo designs we've created have primarily been square shaped. We would like to see a logo that is more horizontal than vertical.

We would like to see a more contemporary, modern looking logo. Our current brand is very "grass roots" looking, using serif fonts, etc. We would like something more refined and "shiny". We are experts in the web development industry, and this should be portrayed in our identity through our logo somehow.

Some ideas are as follows...

the "feeling" of our purpose:

1. transforming the web for financial institutions

2. trusted advisors to credit unions

3. a complete solution to challenges faced on the web by financial institutions today

4. setting standards for financial instituion website interaction and management

logo style suggestions:

- It should be simple but sophisticated.

- It should be techy but not cliche.

- It should be eye-catching but not obnoxious

- It should be able to stand alone but also be used within designs easily

- It should be able to be presented as just "L9" or as those characters accompanied by a "bug" or "wordmark".

- It should be able to be presented in one color, two colors, or full color.

Colors:

We are open to varied use of color, but we will be developing the final new color scheme in house. We historically have used somewhat muted colors like greens, tans, yellows, and grays. We do not have to stay with those colors.

With all of this said, WE ARE COMPLETELY OPEN TO INTERPRETATION.

The above is only suggestion.

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