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Business Info

Business Name

ONE Freedom Inc (see onefreedom.org)

What is the exact name you would like in your logo?

ONE Freedom (and tagline) Stress to Strength

Target Audience

What is your industry?

Nonprofit Stress Managment Company Providing Education and Training

Describe the target audience for your logo

Active duty military, their families, veterans, military leaders, the Veterans Administration, other nonprofits working with veterans, and other professionals in stress management. We're expanding curriculum for other targets (secondary and higher education, underserved markets, disaster...).

Demo: Probably 25+

Emphasis on reintegration from military experience or navigating after any traumatic event.

Font: Shouldn't be hippie/Yoga/meditative. Should be empowering. A balance of masculine and feminine.

What are the top 3 things you would like to communicate through your logo?

1. We provide a whole system approach to understanding stress (mind, body, emotion, sprit)
2. We provide powerful skills for self-management of stress
3. We Empower people to be the master of their own experiences.

People don't know what ONE Freedom is- is it a bank, is it an anti terrorism unit- we need to let them know that we help people manage stress. From Stress to Strength.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Probably text focused. ONE all on 1 line, all caps, no periods. Freedom on 2nd. ONE is an acronym that emphasizes the "present moment" but we will not publish that acronym.

We like the Obama logo's emphasis on O. Our emphasize maybe could be on the "O" in the word "ONE". Blowing out a circle. The training model OF uses is circular, so circles would be best design element. The message represents Balance--balance of mental, emotional, physical, spiritual.
Maybe a starburst above the ONE - a pinpoint. Living in balance. Although Totally open to designer interpretation.

EMPHASIS- TRANSFORMING stress into strength, self regulation, management of stress. Empowerment message.

Should be simple. Not Busy.

What colors do you want to see in your logo?

Colors: Open- but leaning towards deep blue. Green. Maybe a "warm" color like orange or yellow or red/orange (though not a stark red. To0 stressful)use of white or black could be good too.

What colors do you NOT want to see in your logo?

Red. Do not make patriotic even though we're dealing with the military.

Where will your logo be used (print, website, etc.)?

Print, website, email newsletters.

Materials

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