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After almost twenty years in business, one of Chicago's favorite neighborhood fitness centers is looking to redesign/reinvigorate its logo.

The company, called Know No Limits, is a fitness and wellness center committed to providing members with a welcoming environment that stimulates and nurtures the mind, body, and spirit through physical fitness and education. It is a friendly, non-threatening, non-pretentious atmosphere which offers its members an inspiring, supportive, community-oriented place to work out with the latest equipment and classes.

We would like to keep the name prominent in the logo, keep the round shape, and continue to communicate that our fitness center offers a balance of strength and wellness. We originally communicated this through the muscles and hands, but are not wed to this metaphor. The brand's palette includes warm colors such as rust and orange (which can be seen at www.know-no-limits.com) - but we will need the logo to also easily translate into black and white for advertising, schwag such as t-shirts and water bottles, and signage on the gym itself.

Our audience is very diverse and yet across the board they value that Know No Limits is accessible to both fitness enthusiasts and newbies.



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