Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
This company supplies a variety of materials to companies. We supply Fuel, Steel (and other metals), Specialty Chemicals and Polyurethane. We began as a fuel supplier, but have broadened our supply capabilities in recent years. The business website will become an interactive environment for customers.
HERE IS WHAT WE NEED:
We have an older logo with a color swatch, but by no means is it where the logo needs to stay (color or otherwise). We are open to any variety of ideas you may have. This business is a materials supplier, and the name of it is LABSPRING. An icon for the logo like the McDonald's golden arches or Nike's swoosh would be preferable to a basic logo lettering style. Ideally the logo would piece together the visual presentation of the company name as well as what the business does, which is supply materials such as fuel, metals and other commodities such as polyurethane.
OUR TARGET AUDIENCE IS:
Our target audience is business customers that have a need for quantities of fuel - (jet fuel, gas, diesel and test fuels), metals, and other commodities such as polyurethane.
WE LIKE THESE EXAMPLES:
Sinclair Oil, Boeing, Facebook, Nike...and your new design for our logo!
The nike logo is great, but we are not looking for a generic representation of a sweeping line.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We absolutely must have some sort of an icon, or icon pieces that form a visual memory for our target audience. A representation of the logo as a trimmed down version for a mobile application is needed.
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