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Business Info

Business Name

Wind Walker, Inc.

What is the exact name you would like in your logo?

Wind Walker

Target Audience

What is your industry?

Flexographic Printing

Describe the target audience for your logo

Current and prospective customers include a variety of businesses who need pressure sensitive labels and/or flexible packaging.

What are the top 3 things you would like to communicate through your logo?

1. We are a printer
2. Modern
3. Clean/Organized

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We are looking for a fairly simple logo, open to all ideas. We would like to see:
1. Just logo. 2. Logo with company name. 3. Logo with company name and tagline.

What colors do you want to see in your logo?

Our colors are: Black, PMS 187, PMS 431, Cool Gray 3, Cool Gray 1
The logo can be any combination of these.

What colors do you NOT want to see in your logo?

100% values of CMYK (to represent the printing industry)

Where will your logo be used (print, website, etc.)?

We will use this logo for everything: Web site, print, all marketing materials, shirts/jackets, etc.

Do you have other info or links you want to share?

We are in the process of a marketing overhaul, including logo, tagline, marketing materials and Web site. Our logo is the first piece in creating our new image.

We are a printing company looking to modernize our logo. We would like to somehow tie together an Americana/American Indian theme with a printing theme in order to reference our history, background and industry.

We had this project posted previously, and chose a winner (attached), but after receiving feedback from multiple people that it looked too much like the pepsi logo, we have decided to go in a different direction.

We are not able to attach our current logo, due to the "clipart" feel of it, but you may see it at our Web site. We are open to keeping some sort of variation of a Phoenix bird, but we are not tied to it.

We tend to lean toward logos that are very straightforward and simplified.

Materials

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