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Business Info

BUSINESS NAME

The Edge - Video for Business and Broadcast

WHAT DO YOU DO?

Video production for Fortune 500 type companies

Target Audience

WHAT IS YOUR INDUSTRY?

Video Production for large corporations

DESCRIBE YOUR AUDIENCE

We work with technology and energy companies on videos that relate to safety, environment, social responsibility, sales and marketing, and internal communications. Our contacts within these companies work in the area of: public affairs, investor relations, project managers, regulatory compliance and senior corporate communications. The design should appeal to this corporate market, yet inspire them with our creativity and trustworthyness.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

A lot of companies claim to do "corporate video". We have the equipment, skilled staff and the systems to be able to provide a service that is at par or exceeds the expections for project management in large corporations. We do everything we can to ensure that expectations are clarified BEFORE we start the work and that projects are completed on time, on budget.

The top tree things the logo should express are:
-confidence
-creativity
-trust

Style and Concept

WHAT STYLES DO YOU LIKE?

Oh, where to start! Some adjectives that come to mind: fresh, innovative, clean, cool, solid. Our colors are blue and black on white. We're open to the name being the logo with the addition of an icon that reflects the name and/or what we do. See the following designs:
-www.orangevideo.tv (this is a company run by The Edge)
-http://www.brandsoftheworld.com/logo/value-lab (not sure if we're keen on the font, but we like the icon)
-http://www.brandsoftheworld.com/logo/conmed-corporation
-http://www.brandsoftheworld.com/logo/visonic

These samples are just a starting point. Don't be afraid to incorporate a design playing up on the name "The Edge", but please keep it tasteful...the design does need to appeal to corporate people!

WHAT COLORS DO YOU LIKE OR HATE?

The existing logo and website can be found at www.edgecine.com. We are moving away from the legal company name of The Edge Cinematography to The Edge - Video for Business. We would like to keep the existing color scheme (or similar) so we don't have to do a major website re-design. We will want to get B&W positive and reverse versions, but we will choose the design from the color logo. Logo must have the words "The Edge" and "Video for Business".

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

PLEASE: no video cameras, film reels or any other industry cliches in the design! Thanks!

Existing logo can be downloaded from this site.

Materials

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