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Creative Brief

Who are you?

Sport Shell is a new, innovative, promotional product for the professional sports industry. The product is a lightweight jacket that will be given out to fans at sporting events as a free promotional give-a-way.

What do you need?

We need a fun and sporty logo that will appeal to fans of various types of sports (ie. Football, Soccer, Baseball, etc...)

This logo will be used on: stationary, websites, promotional jackets, company attire, banners, etc.

Who Is Your Audience?

Our audience is the corporate decision makers at the various sports clubs and their sponsors, such as Gatorade, Budweiser, McDonalds, Miller Brewing, Dunkin Donuts, & Subway!

We want to convince these decision makers that our new product is going to bring fans in the seats and increase their event sales. We should be seen as a fun, lively, fresh, and a desirable company to do business with.


We Like These Examples

We like logos that one would describe as:

- Sporty, fun, clean, colorful, fresh, & innovative.

We Absolutely Must Have

The logo must say: "Sport Shell" We are open to colors and graphics. Graphics could be abstract or a physical picture. However, we do not want to limit ourselves to any particular sport.

We are open to it being colorful, but please limit colors to take into consideration printing costs.



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