LET ME TELL YOU ABOUT US:
If you look on any ATM or credit card, you'll see small logos or holograms that define what networks it is accepted on (e.g., Sirrus, Star, etc). Our client is looking for a logo such as this which will be printed on the back of credit cards in Spanish speaking countries.
HERE IS WHAT WE NEED:
The concept calls for a credit card to be called a Plaza Card. "Go ahead and charge it on your Plaza card."
We need a logo that depicts or actually uses the word, "Plaza." The logo should be colorful but also strong and simple enough to appear in one color on the back of a credit card. The logo might also be used as a hologram in certain cases.
Our client is open to a wide range of options. Please consider that this isn't a company logo per se, but rather a product logo (or icon) that will represent "purchasing power."
OUR TARGET AUDIENCE IS:
Spanish-speaking people from 18-50. This may be the first credit card they have ever owned for people in this demographic.
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