What do you do?
Wink is a travel review website focused on luxury boutique hotels and destinations.
What is the exact name you would like in your logo?
What is your industry?
Describe the target audience for your logo
Our target audience is 25-55, cosmopolitan, discerning travelers. They are less concerned with budgets and more with having a great experience. They appreciate good writing and humor as well.
What are the top 3 things you would like to communicate through your logo?
1. Luxury; it should have a refined/posh look
2. Snarky; our writing has personality and a hint of that would be nice
3. Not campy; no planes or palm trees
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We're open to text only or text and image. We like things modern/cutting-edge in style.
What colors do you want to see in your logo?
Colors should be lush and rich
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
Primarily a website, but potentially in print as well
Do you have other info or links you want to share?
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