LET ME TELL YOU ABOUT US:
We are a new startup technology company, Consumics LLC. Our business is to provide consumer goods manufacturers with a full picture of how people consume their products. We have developed some proprietary software, social networking concepts and new statistical methods to accomplish this in a unique fashion. We have assembled a team of well respected industry veterans for this venture.
Our brand image is:
- Professional and "buttoned up"
- "Rocket Science" statisticians, analysts, and market research professionals
- Technologically cutting edge
- Thought leadership and creativity
- Strong customer advocates
- End user/consumer friendly
- Extremely experienced in our field
HERE IS WHAT WE NEED:
We are looking for a corporate logo and icon that will be used across our business, including:
-on our web site (consumics.com), which will have both a consumer and customer component
-printed sales materials,
-emails and other communications to end users
Specifically, we are looking for the following
A logo with the company name - Consumics
Logo should work in both color and in black and white
Logo should be clean in design and appeal to both corporate customers and end users alike
An icon that can stand alone and can be used in Mobile apps. If both elements can be drawn together and work together, that's a big plus but not a requirement. As long as we can split them apart as well and use the icon standalone.
We are considering using the theme of creating a consumer mosaic, so it would be great to see some ideas with reflect that concept. We'd also be interested in seeing a treatment with an icon representing consumption (eating or drinking, like the new Pepsi Logo, for example)
Typically, logos in this industry are fairly flat and boring. We don't want boring, but it should be on the conservative side.
OUR TARGET AUDIENCE IS:
Corporate leaders, such as VP of Sales, VP of Marketing, Brand Managers, etc.
End users, individuals who will be using our applications. Over time, we may develop two different logos but for now will go with one.
WE LIKE THESE DESIGNS:
Here are some logos we like:
Here are a few other entrants we saw on Crowdspring that we like, to give you some more sense of our taste:
Were partial to blue or blue/green schemes but are open to other suggestions as well.
We prefer simplicity over complexity so nothing extremely cute or whimsical.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Must use a free font.
No icon that references any specific product or type of product that may be consumed (for example, no icons with someone drinking a can of Coke or chewing a stick of gum)
Logo formats will also be used in printed materials, so vector based formats are important.
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