• Award$200
  • Entries65
  • Creatives34



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Creative Brief

Who are you?

We are 3 young adult males with families and have a passion for good food. We are opening a pizza restaurant that will cater to both high end tastes and family friendly dining. We will also cater events to local businesses, organizations and schools. Here at Bonfire, we love Pizza. We began making pizza at home for our families and they loved it too. We got so excited, we thought we should share our excitement with all of you, and so we opened Bonfire Pizza. We want to serve you real food. Silly concept right? Thats why we try to select thoughtful ingredients that are free of pesticides,nitrates and a bunch of other stuff we cant even pronounce. We believe in using organic and local ingredients whenever possible. We hope you enjoy eating our pizza as much as we do. So please come gather at Bonfire with your family and friends while you relax and have fun in our campground!

What do you need?

We need a strong logo for our pizza restaurant that will help grow brand awareness. It will be used in signage, menus, business cards, letterhead, and all advertising/promotional activities. We need a simple logo that is unique, easy to remember and has very strong connotations towards the brand (Bonfire Pizza).

Who Is Your Audience?

Our target audience will be high-income families in the East Bay area of California. It is located in an area where families dominate the demographics, but the majority of restaurants in the area focus on fine dining and formal dinners. We will cater to those people who expect quality food but in an environment their children are comfortable in.


We Like These Examples

Show crowd of people in the logo
Show family around campfire
Colors: Black/Orange/Yellow/Red

We Absolutely Must Have

The Name: Bonfire Pizza



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