• Award$250
  • Entries76
  • Creatives21

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Creative Brief

Who are you?

We are a new clothing company based out of Micronesia. We have about a dozen t-shirt designs that we have completed using artists from several south pacific islands, the Philippines and Thailand. The designs focus mainly on maori tattoo designs and surf / stand up paddle images.

What do you need?

We have several completed designs for the back of our t-shirts. We need a unified logo to tie them all together and to create our brand. This design will go on the front of every shirt and become our company logo.
The logo should be the word "TAGA", the name of a great Micronesian Chief. We want the logo to be bold and eye catching, while still able to unify a wide array of designs - including a maori turtle, tribal gecko and a tiki face.
One idea that we liked was to use a maori fishhook to replace the letter "G" in TAGA. However, do not be limited by this.

Who Is Your Audience?

Our audience is anyone who enjoys surfing, stand-up paddle boarding, beach lifestyle, island lifestyle and especially maori and kirituhi art.
This will most likely be teens to people in their early 30s.

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