LET ME TELL YOU ABOUT US:
With Proofr, you can send hardcopy proofs to clients all over the world fast and with perfect matching colors.
It is very common at the moment to make a proof and send it to clients who are on a different continent via courier or airplane. With proofr, we intend to offer a new service which will drastically shorten the time that is needed to get one of these proofs to a client.
How it works:
Proofr provides a worldwide network of equally equipped hardcopy proofing sites.Customers upload the digital files. The proof will be printed at the proofing site, which is closest to the place where the proof shall be sent to. Proofs will be sent the last mile with bike courier, etc no airplanes or parcel services are required.
What is a Proof?
For those that don't know what proofing is, it's the practice of actually printing out your advert, design, leaflet, page layout or photographic shoot on an inkjet printer before going to the expense of printing it on a printing press.
Proofs are used to check for colour accuracy, type and copy accuracy, visual impact and to get a feel for how the job will look in print. To be called a contract proof the inkjet print has to conform to certain criteria such as adherence to a printing specification and contain a colour bar that can be measured to confirm this.
Who is part of the Proofr network?
GMG is a company that has a global presence, is the leader in its field which is hard copy proofing. GMG has a unique way of calibrating inkjet printers so that they all print uniformly, with extreme colour accuracy no matter where they are, quite an achievement.
We intend to use our already installed user base to create a global network of connected printers who can print locally and therefore cut out the need for the use of international couriers.
HERE IS WHAT WE NEED:
We need a logo for this new service. The logo will be used on our website (file of first mockup attached as guide to look, feel and colour palette) and possibly on stationery.
OUR TARGET AUDIENCE IS:
A whole range of people printers, repro houses, designers, photographers, the fashion world, people who don't want to buy an inkjet printer themselves. People who want to save time over sending a proof via courier and aeroplane, maybe photographers in the field, people with tight deadlines such as retouchers. We see the main selling points of our new service as:
Speed - using the speed of the internet rather than couriers/planes.
Green far less polluting delivery method than currently used.
Accuracy You can rely on GMG's proofing software with world beating calibration techniques to make sure that what you see in your hand is what your client will see on the other side of the world.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
The word proofr must be part of the logo.
The logo should be clear, straight, indicating reliability, speed of delivery and ease of use.
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