LET ME TELL YOU ABOUT US:
The restaurant is called "Sparky's Barbeque Beef and Chicken" which will obviously serve barbeque beef and chicken. The business model is a medium sized franchise with many locations, so quality recognizable branding is important in the logo design concepts.
HERE IS WHAT WE NEED:
Sparky's is the main name, but "barbeque beef and chicken" needs to be included in a smaller secondary font as well...like a tag line.
The colors to use are: "fire engine red" and a dark lavender/purple, and of course white if necessary.
The mascot that should be incorporated is a Texas Longhorn.
OUR TARGET AUDIENCE IS:
Our customers are normal consumers who enjoy dining out and eating barbeque. The logo needs to project that no matter where in the world they may be dining at our restaurant, when they step into Sparky's they are stepping into a little piece of Texas to eat true Texas barbeque.
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