LET ME TELL YOU ABOUT US:
Hi I need a logo for a website called WoofReport.com. I launched and ran the site for a year and a half and Im now re-launching it to move it to a joomla template and give it an update. The old site is down now, but a screenshot of the home page (including the old logo) is attached.
The site is a resource for dog owners, with information like dog care and training tips, products, and news or as we say: A litter of pup-perfect dog care tips, news, products and more. At the site, people can read and comment on tips, submit photos of their dogs and find all kinds of resources - adoption, dog care, etc. The information is presented in a fun and humorous tone all with the goal of helping dog owners to care best for their pups.
Im also working on a second website, meowreport.com and do want the logos for the two sites to be similar so the designer thats awarded this project will likely have the opportunity for additional work in terms of creating the meow report logo and other design projects.
HERE IS WHAT WE NEED:
I need a logo for use on the website, email newsletters, web banner ads, etc. It will also be used for a limited number of print projects like postcards, stickers, letterhead or other items.
I have attached a prototype of one idea I have in mind (created in MS word and with a font that is not too interesting and obviously, I am not a designer :), but.I chose crowdspring because Id love to see many different takes/improvements on the concepts. Id also like to see designs completely different than my idea. I am very open to new ideas and impressed with the creativity Ive seen on other logo projects!
Also, while Id normally choose a logo and then build the site, a template for the site has been selected, so the logo should fit into the template in terms of size and orientation. The template is at the link below and attached is the header bar for the logo from the template. On a side note, many of the modules will be removed from the template to make the site simple and clean.
OUR TARGET AUDIENCE IS:
Dog owners the majority of which are women, approx. ages 30-50. They are dog lovers and interested in all things dog, including caring best for their dogs, adoption and animal welfare, as well as being active with their dogs and shopping for dog goodies.
WE LIKE THESE EXAMPLES:
I like the following designs in that they are simple and all use color to separate the words and make the name readable. I am looking for something clean, simple and upscale, yet also friendly and fun. Id like to include one of the dogs attached for an image along with an interesting typeface versus something more elaborate, but again I am open. As mentioned, the site will be relatively simple and clean, and with a white background.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
1. The website will include whimsical dog art from a local artist throughout, which visually sets the site apart from other pet-related sites, so I do want to incorporate one of the two dog drawings attached into the logo: 1. the basset standing on two legs, or 2. the basset on all fours (but definitely with the balloons removed).
2. The words woofreport (I prefer them together and separated by color or font type/style versus as two words (woof report).
3. Once the logo is chosen, I also need a second version with .com incorporated into it (for use on places other than the site so its clear that its a site that should be visited!), the revised/second version can be submitted now or when the final designer is chosen.
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