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LET ME TELL YOU ABOUT US:

FreeElective LLC, a start-up out of the University of Chicago, aims to improve how people connect online. We are launching jodi365.com, an online network that enables Indians (more generally, South Asians) to find "a match for all seasons of life."

The name jodi365 (TM) and the tag line, "a match for all seasons of life" (TM) derive from "jodi," which means "match," "pair," or "couple" in several Indian languages.

Features that will differentiate jodi365.com from its competition include superior matching algorithms and a richer user experience at the site.

We would like the logo to evoke:

o Authenticity and depth, so that people's first reaction is to trust the brand

o Freshness, because finding a match represents a new start for people

o High quality, both about the site and the profiles people can expect to see posted

This will be a refreshing but earnest site, so don't let the above criteria (authenticy and depth) seem altogether serious and cause you to rein in creative expression. That said, we don't want a logo that suggests frivolousness, as may be the case with (for example) having heart symbols for the 'o' or 'd' in jodi365.

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HERE IS WHAT WE NEED:

The logo may be used on signage and clothing, but it is primarily for our web site. As such, we would like the logo to be in tune with Web 2.0 design principles, as described at http://www.webdesignfromscratch.com/web-....

We recognize that logos may be descriptive, symbolic, or text-based in design (as described at http://www.blackdogsquare-design.co.uk/m...

We envision a text-based logo (as described at http://www.webdesignfromscratch.com/text... along with a distinctive icon/logomark.

Text-based is important because of the need to reinforce the brand name (jodi365) in people's minds. In addition to jodi365 in text form, a distinctive icon (e.g., Apple's unmistakable shape, McDonald's arches) or a symbolic icon (e.g., Nike's swoosh) would add defining value and again help to create a brand image, as described at http://www.webdesignfromscratch.com/logo....

Lastly, we believe that simple is beautiful, while a busy logo is bad.

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OUR TARGET AUDIENCE IS:

Educated, independent, single young men and women, primarily in their 20s, and of Indian/South Asian origin, in the Indian sub-continent as well as in countries that include the U.S., Canada, the U.K., the Middle East, South-East Asia, South Africa, and Australia.

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WE LIKE THESE DESIGNS:

We found some of the logos at http://www.webdesignfromscratch.com/grea... -- especially Things, SwapTree, Kitchenbug, Watercooler, Bluestring, ChiliRec, Mahalo, MailChimp, Viewdle, Mixx, Newvine, and TuneUp -- to be inspirational.

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WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Once we pick the design that we find most appealing, we will need the logo in all the following variations:

o One version that has just "jodi365" and any distinguishing icon, while another version has the tag line also printed (either beside or below "jodi365" and any distinguishing icon;

o With (TM) and (R) superscript symbols for both "jodi365" and the tag line;

o One version with "alpha" as a superscript to the logo, indicating that it is the alpha version of the web site, and another version with "beta" as a superscript, in addition to the version with no "alpha" or "beta" written beside the logo;

o Additional, one-color format for printing on promotional items

We will need the logo in these versions:

o Vector-based: AI (layered), PSD, EPS, and TIFF

o PDF, GIF, and JPEG (for PowerPoint presentations), including transparent JPG

o A 16x16 pixel GIF icon (favicon) for web browsers to associate with the website

The JPEG and GIF versions should be such that the logo, including the tag line, are clear and immediately identifiable when scaled down to a height of 70 pixels.

We would also like to know the typography and, especially the CMYK or Pantone colors used in the fonts, to ensure correct reproduction in the future.

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