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Real Estate & Construction
About Your Company
Morningside Exteriors (www.morningsideexteriors.com). (This website is being revamped but you get the idea from reading it). We don't like our existing logo or colors. You see it at our wesbite. It doesn't look vibrant and upbeat or even unique. It's boring and uninspiring.
Logo to be a graphic image and text to be our company name, Morningside Exteriors.
We install new windows, doors and siding to existing homes. We are also a Chicagoland-Indiana - southern Wisconsin dealer for Four Seasons Sunrooms and Life Rooms (which includes sunrooms, solariums, conservatories and .
Our target audience lives in an owner occupied home, take pride in their homes, desire to maintain it in top condition by making smart buying decisions. They see that their house is looking "worn" and in need of replacements for windows, doors and siding. They also want to entertain and spend time outdoors in a sunroom
Our target audience wants to hire a trustworthy company with competent workers. The industry is or can be seen as full of companies and people who take advantage of homeowners.
We use a method of selling which is collaborative. We don't come out of the gates selling price, we ask them what they seek and envision. We want to know what their aspirations are and we provide options that match.
We see ourselves as partners in assisting the homeowner to make the best decision for them based on their needs and desire to moderinze their home at a fair price.
Homeowners that need replacement windows, doors and siding typically own homes that are 30 or so years old (more or less).
Our target buyer has a good sense of style and sees the value found in balancing features, aesthetics and functionality. They have pride in their homes.
They care about energy efficiency and so not want to use low quality and "cheap" materials.
We employ the latest technology for accuracy in pricing, speed in signing agreements using ipads and digital signatures. We provide 3-D imagages of your home to make choices about color, materials, styles and brand-hame manufacturers.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Revitalization, Pride and Collaborative
Most companies in this niche use logos that are boring, cliche - overly linear and geometric, they show the outline of a house and a window, door and siding or a worker with a hammer, stuff like that. I would prefer to stimulate a clients imagination of what it is to go from old to new, from tired to revitalized yet with a clear enough impression that we are in the window, doors and siding buiness. It's the kind of emotional reaction to looking at one's old beater car and going out and buying a new car. It's as much a practical experience as it is a thrilling and emotional experience. Our clients depend on us for being collaborative in assessing their needs and wants. One imagines him/herself being proud of how there home looks and that our products revitalize and lower energy bills. They also see their home as an outward facing brand of who they are - identify and essense. The projection is to neighbors, family, guests and passersby. And this makes for good aethetics and practicality to people who may buy their home someday.
We are renewing and extending the life of the home.
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