LET ME TELL YOU ABOUT US:
Americhem Sales Corporation is a midsize chemical distribution company. We sell and distribute Solvents, chemicals and lubricants in Midwestern America. The products we sell are used to produce the products we all use every day.
HERE IS WHAT WE NEED:
We need in essence two logos. The first must incorporate our full company name Americhem Sales Corporation. This will be used everywhere one would expect to see a company logo; website, letterhead, publications etc The second should be a scaled down slim line version of the first using the acronym ASC. This will be used for personalizing promotional items; caps, shirts, gulf balls etc... The two should look the same in terms of design elements, color, font etc They dont have to be exactly alike but the design should be consistent.
OUR TARGET AUDIENCE IS:
Our customers are for the most part manufacturers and smaller chemical distributors.
WE LIKE THESE DESIGNS:
See some of our competitors logos attached below.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We require the Americhem Blue, as we call it, to be incorporated in the logo (R:0, G:140, B:194). No clipart please, unless it is drastically altered. We want to steer clear of patriotic themes. Our tankers have a blue line on either side of the logo. These lines are not part of the logo but will remain, with only the logo in the center being changed. Please see picture below. Note that the logo on the tanker does not include the full company name, the new logo should. The blue lines above and below the company name are part of the old logo.
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