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Business Info
Business Name
Plugged Headphones, Inc.
What is the exact name you would like in your logo?
Plugged or Plugged Inc.
Target Audience
What is your industry?
Headphones
Describe the target audience for your logo
Our target demographic are fashion-forward, taste-making males and females between 16 and 30 who love their music and want to show it on their headphones. The majority will be high-school and college students with style grounded in rap/hip-hop and skate/sneaker culture. These people value expressing their individuality openly and publicly. Our headphones let them do just that.
What are the top 3 things you would like to communicate through your logo?
Street Style, Fashion Relevance, Individuality, NOT Corporate
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We want a logo which reflects the aesthetics and form of our product. The text should take on some of the forms of headphones and music. One example of this could be the word "plugged" in cursive script, styled like a headphone cord and shaped in the silhouette of over-the-ear headphones complete with a serif on the letter "d" in the shape of a cord and plug. This is only one option and creativity is desired. Other forms could include the shape of a plug, vinyl record or any other music related icon. Other inspirations could be street-style elements like graffiti.
What colors do you want to see in your logo?
Black, Neons, Skin-tones
What colors do you NOT want to see in your logo?
Red
Where will your logo be used (print, website, etc.)?
On product, packaging, website and all sales literature.
Do you have other info or links you want to share?
PluggedInc.com includes our current logo, which is too clean, corporate and lame, and gives an overall sense of the aesthetics. The shared material expresses some of the possible inspiration for the logo. Asymmetric and squirly script is ok too.
Materials
Contract
Files
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