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What is the exact name you would like in your logo?

Bad Ass After 40

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

1) Proud Accomplishment
2) Uniquely Bold
3) Tastefully Bad Ass

What logo styles do you like (image + text, image only, text only, etc.)

Looking for a two-part logo with text plus an icon.

Each element must be able to stand on it's own.

The overall logo needs to be bold, proud, but not over the top. Unique is critical as the icon needs to be able to feel like a medal, or a badge of accomplishment. The Icon is the most critical, as it will be used solo for accessory sales for people enrolled in, and completing the Bad Ass After 40 program (see other info below).

While multiple colors are fine, the logo must ALSO perform amazingly well in a 2D monochrome environment.

Do you have any other info or links you want to share?

Bad Ass After 40 is a new program I'm developing that re-wires your brain. Breaks old habits. Makes change easy. Has you squashing stress with your pinky. Something that simply helps you become Bad Ass after 40.

BAD ASS
adjective | [bad-as]
1. When you're truly at peace and in touch with yourself.
2. And, nothing anyone does or says bothers you.
3. And, no negativity or drama can touch you.

This is our research link, where we start 1-on-1 interviews looking for insight: https://movethinksmile.com/how-to-be-a-b...

My background is in Obstacle Course Racing (OCR). Especially Spartan Races. Recently, I just completed filming a new NBC primetime Show. Produced by the American Ninja Warrior Crew, its called Spartan: Ultimate Team Challenge and the series premier is June 13, 2016.

Details here: http://charlestonwarriors.com/

This is important because in a Spartan Race, when you finish, you get a medal. And people proudly wear them because Spartan Races are crazy hard. Those who finish wear them as an amazing proof of accomplishment. And, often display the medals at home, while wearing the T-shirt all the time in public for the next year.

Like a Spartan Race, the The Bad Ass After 40 program is tough exercise in pushing yourself past obstacles. It's all about re-arranging life priorities into 1) Health 2) Family 3) Money 4) Fun.

When people finish the Bad Ass After 40 program, they will have completed a very difficult journey, much like a Spartan Race. I want the logo icon to feel extremely proud like a Spartan medal, a badge something that is so unique and bold, that when others see it, they know how hard that person worked, and give them respect.

Please dont let the term Bad Ass fool you. I do NOT want anything redneck, violent or any overused symbols. The logo and icon must be very unique, tasteful, and make a proudly serious bold statement of accomplishment: "I worked hard for this, dealt with a ton of shit, made it past those personal obstacles, and I am now a certified Bad Ass!"

The icon must work superb on its own, and should not need to have any words in it. The business purpose is reward people for their personal win, and offer them stuff to buy with the icon and/or full logo (hats, Tspossible a medal) to show the world how hard they worked to make their life better.

SIDE: I have been contemplating what works better:
>>> "Bad Ass AFTER 40"
or
>>> "Bad Ass OVER 40"

Any thoughts much appreciated.

PLEASE NOTE: I am a graphic. web and UI designer, but have become crazy busy with the new TV Show and creating the Bad Ass After 40 Program. I will happily reward amazing professional work to anyone who meets these Bad Ass goals!

Please let me know if I may provide any more details.

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