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LET ME TELL YOU ABOUT US:

We are a small (5 people) IT & consultancy company that has customers in nature conservation, ecology, biodiversity, housing, government and law enforcement. We help out customers think about their IT and bunsiness needs, we write plans and help make them come true, and we design and develop web applications.

Our current name "Natuur IT" (Dutch; "Nature IT") no longer fits what we do, so we will rename ourselves "Zostera IT & Consultancy".

HERE IS WHAT WE NEED:

Our new name needs a logo. We want our logo to look clean and professional, but it should also appeal to our clients that are working in nature conservation, ecology and biodiversity. We would like the logo to be usable on web (color), paper (color and grayscale).

The name Zostera comes from the scientific genus name of Zostera, a family of marine grasses. Zostera grasses protect the sea against global warming and it's structures provide a good living environment for a wide diversity of marine life. Zostera is a name that has its roots in nature, but it also covers structure, living, and we just plain liked the name.

OUR TARGET AUDIENCE IS:

Professionals in nature conservation, biodiversity, ecology, housing, government, law enforcement. We want our customers o see us as creative thinkers that get the job done, whether through advice or through software design/development. We are the people that can make things work, that can think in creative ways that no one else can, we have the expertise to make the projects succeed. When people read Zostera and see the logo, they should feel confident that we can help them in their projects.

WE LIKE THESE DESIGNS:

We like the old Vanilla logo with the leaves (http://media.photobucket.com/image/getva...), the beanstalk logo (http://beanstalkapp.com/), the Versions flower (http://www.versionsapp.com/). We would like you to know that Waarneming.nl and Observado.org are our non-profit sites (the binoculars logo). We like Apple products and packaging. We like clean and clear, we like blue and green and neutral colors. We would like something simple but recognizable. We do not like a "heavy" feel. We like you to get creative and show us stuff we couldn't think of ourselves.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want to see the Zostera grass in the logo, stylized but recognizable. Zostera is green, grows under water, starts with a single stem but quickly splits into multiple. Please do some research on this. We feel very strongly about green and blue in the logo, but feel free to get creative. Some images of Zostera grass:

http://www.directaanzee.nl/Editor/assets...

http://depts.washington.edu/fhl/mb/mbhom...

http://www.taysidebiodiversity.co.uk/Gra...

(Google/Wikipedia zostera)

The logo should be recognizable on its own, but it should also go well with the name Zostera (capitalization up to you, but in texts we will write it Capital Z, lowercase ostera) and the payload "IT & Consultancy".

Logo should have colors (again, we are thinking blue and green, water and grass, IT and nature), but bonus points if it can also work in greyscale rendering.

If you think you have a great idea that doesn't fit the guidelines above, feel free to submit it anyway. Something without the Zostera grass will have a low chance of being picked though.

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