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Creative Brief
Who are you?
NestHop is a new apartment rental company in Los Angeles. We specialize in renting apartments and houses to cool kids in Southern California.
What do you need?
We are new, so you have very little restriction with ideas. We have no color scheme that we're set on, and we have no emblem that we require. The name may lend itself to images of frogs, birds, houses, apartments, moving signs, keys, or whatever else you can think of.
The logo should allude to the nature of our business, or at least to the process of moving. An arrow may help in this (amazon.com style).
We want a CLEAN logo -- simple and contemporary (think Twitter, Panic.com, Apple).
Aside from that, please be creative. As things come in, we will provide feedback, and that will hopefully refine what we're looking for.
Who Is Your Audience?
20-28 year olds in Los Angeles. They're hipsters and recent college grads. They like things like American Apparel, taco trucks, indie films, and beer bars. Nothing too corporate.
Requirements
We Like These Examples
http://panic.com
http://twitter.com
http://stickr.com
http://threadless.com
We Absolutely Must Have
See the "What do you need?" category.
Materials
Contract
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