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LET ME TELL YOU ABOUT US:

We're a frozen yogurt shop in the Los Angeles area and are looking to re-brand with a new name. Our new name is PUR Yogurt with the tag line of: Frozen Yogurt, Dessert, and Espresso Bar

HERE IS WHAT WE NEED:

We need a logo/design that we can use for exterior signage, on cups, and on uniforms, etc. So this design needs to be in color, and be capable of being translated to black & white or just white, so if we want to embroider our uniforms in a single color (i. white) we can do so. For example if you look at the McDonald's M, whether or not it has the gold color, you'll know it is the McDonald's M.

The word PUR has the meaning of PURE, so we'd like to convey ideas of purity, health, natural, green/environment. We'd like a bright (not loud) color pallet such as green or light blue, but are willing to look at other pleasing colors.

We'd like an accent above the letter U in PUR to make it unique and interesting

OUR TARGET AUDIENCE IS:

All consumers, but with focus on health

WE LIKE THESE DESIGNS:

we like these designs: yogurtland, pinkberry, lotus (http://www.yelp.com/biz_photos/qvo9X7q7K...) etc., but we DO NOT WANT TO COPY THEM.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We obviously need to have the word PUR (with some sort of accent over U) in the deisgn, but you can play with the placing of the words Yogurt/Frozen Yogurt, Dessert, and Espresso Bar to yield a design that delivers the best visibility for these words.

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