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LET ME TELL YOU ABOUT US:

Yield Technologies is a leader in the next evolution of Real Estate Technology and services. As a Morgan Stanley company, Yield Technologies capitalizes on its industry expertise to build actionable solutions that increase overall enterprise profitability and productivity. We offer many products and services to leading companies in the Real Estate Industry, including our product that needs a logo: YieldVision.

YieldVision is a web based application that integrates a companys financial and property management information into a clear and concise report. The reports that are provided by YieldVision allow companies to more efficiently and proactively manage their performance and its entities.

HERE IS WHAT WE NEED:

Our product, YieldVision, needs a logo.

The name, YieldVision, is derived from the visibility into information that YieldVision provides.

The logo should capture the innovative, business savvy and sophistication of the product.

OUR TARGET AUDIENCE IS:

High-level Real Estate companies.

To elaborate, our audience is looking for trust and professionalism in a company. They are usually men from thirty-five to over fifty and have been in the business for awhile and know what they are looking for in a partnership. Our clients are mostly located throughout metropolitan areas across the globe.

WE LIKE THESE DESIGNS:

Cricket: www.mycricket.com

Goodwill: www.goodwill.org

Cotton: www.cottoninc.com

Shell: www.shell.com

Google

BP: www.bp.com

HomeFinder.com

Trulia: www.trulia.com/

Pivotdesign: www.pivotdesign.com

Santa Fe Institute: www.santafe.edu

Starcom: www.starcomworldwide.co

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Our color of choice is blue. But we are definitely open to any other colors. I am not open to pastel colors however or anything too feminine.

We do not want anything that conjures a very casual, overly playful, or super-cute image. "Stylish" would be preferable to "fun", for example.

New logo would hopefully conjure the following: quality, innovation, simplicity, stability, freshness.

I would prefer to not have a house in the logo design or any other symbol that depicts the real estate industry. YieldVision is a flexible product that may be geared toward other industries in the near future. In other words, I would like the logo to be interchangeable.

Some of those terms may seem contradictory, we realize that. This is not our area of expertise. But that's why we are crowdsourcing the project--to tap into design minds much more capable than our own!

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