What is the exact name you would like in your logo?
What is your industry?
kayaking / paddlesports; outdoor enthusiast
Describe the target audience for your logo
Kayaking enthusiasts, with a focus on intermediate to advanced skill capability. Age 30-50, both men and women, in the United States. Middle to upper class income level. Target customer expects an innovative product that solves multiple problems associated with kayak storage and transportation. They are willing to pay for a product that saves them time and makes transporting and storing their kayak easier.
What are the top 3 things you would like to communicate through your logo?
Innovation; Excitement; a "step up" from the status quo. Think along the lines of "If you're a SERIOUS kayaker, you should be using the YakStraps system."
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text and image, with an "eye catching" and meaningful graphic that can be easily associated with the product.
What colors do you want to see in your logo?
Gray or silver, with orange as a highlight color and black trim...although I am open to anything at this point!
What colors do you NOT want to see in your logo?
Pink/purple or "pastels" that may be considered feminine.
Where will your logo be used (print, website, etc.)?
Website; print ads in magazines; other web-based advertising; it will also appear on the product in the form of either a tag or adhesive-backed label.
Do you have other info or links you want to share?
The logo should look FUN! It should convey the excitement associated with an innovative new product...yet not TOO YOUNG looking (A 50 year old should not be embarrassed to wear a t-shirt on which this logo appears...but a 30 year old should not feel like he/she is wearing an AARP shirt).
The YakStraps product is a strap system that retains a kayak to a vehicle-mounted carrier (such as Yakima or Thule "J-hook" style products)...but doing so requires a small fraction of the time that conventional tie-down straps require to install, and is much easier as well. And at the end of the day, this same strap doubles as a ceiling or wall -mounted kayak storage sling.
Can't wait to see what you come up with...Good luck!
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