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LET ME TELL YOU ABOUT US:

The ISPWP is a worldwide organization of wedding photographers.

HERE IS WHAT WE NEED:

A new logo for our upcoming website redesign. The logo will also be used for a variety of online icons/badges/awards/watermarks/etc.

OUR TARGET AUDIENCE IS:

The logo must appeal to both brides and photographers. We want the impression to be: Established and serious, yet modern and approachable.

WE LIKE THESE EXAMPLES:

We like:

Simple. Strong. Clean. Modern. Established. Approachable.

We don't like:

Script fonts. Flourishes. Cute graphics. Representations of film, cameras, flashes, brides, wedding rings, or realistic world-globes.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The letters ISPWP. No other text.

Design suggestions: One idea is to incorporate an arc somehow, either within the letters, or on the letters, something that SUGGESTS a global company. We are looking for more of a wordmark, but are open to ideas of a graphical design element apart from the letters. We would even be open to simply picking the "perfect" font, with perhaps some subtle yet meaningful customization of the letters. We would probably prefer all CAPITALS, although we're willing to look at lower case designs also.

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