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Logo Creative Brief

1. Who we are: The Trend Boutique is an online clothing store featuring contemporary womens clothing from distinctive and sought-after brands.

2. Our customer: Fashion-savvy, fashion-forward, educated, young, sophisticated, intelligent women between the ages of 20-35. They are trend-conscious, but still want their purchases to be timeless.

3. Where our target buyer shops:

Anthropologie.com

Tracyreese.com

Shopbop.com

Jcrew.com

NicoleMiller.com

4. Where our logo will be used: It must translate over a multitude of platforms such as our website, internet, advertisements, clothing hang tags, labels, stationery, packaging, banner adds, signs, business cards etc.. The logo will also set the feel and colors of our website.

5. What we want to convey: We want to convey a sense of luxury and sophistication, but still be fresh young and modern.

6. What attributes we want our logo to have: We want our logo to be clean and fresh with a touch of whimsy but still sophisticated, high-end and timeless.

7. Design Element we may like:

We would like an icon/flourish/mark. It must be able to stand alone at be recognizable as ours.

We will be using the flourish/illustration/mark on its own. It must be elegant and feminine, but please no illustrations of clothing or accessories, but rather something more abstract and unique.

8. Colors: We are open to all colors. The only stipulation we have is that the color combination be fresh, elegant, sophisticated and feminine.

9. When submitting please include a black and white version as well.

10. What we do not want: Anything too kitschy like a purse, dress, girl in a dress, belt etcbasically we do not illustrations of a clich clothing item or accessory. Also we dont want the font to be too bulky or bulbous.

11. Other Information:

Like all logos we will be using this on everything; business cards, stationery, signs, hangtags, labels packaging, so the label will need to retain it features (as much as possible) whatever the size.

It must also work in black and white format for general printing like invoices and the like.

Please also take a look at the website jenniferhuges.com this is also a logo that we like.

Much thanks in advance to all designers submitting to this project, your time is truly appreciated.

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