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LET ME TELL YOU ABOUT US:

Whiteboard Advisors provides policy counsel, strategic consulting, risk assessment, and research for entrepreneurs and investors. We help our clients navigate complex political debates, regulatory environments, and strategic challenges to achieve their desired results.

Whiteboard Advisors will be a policy oriented consultancy focused on health, education, and greentech. Its initial product will be then Education Insider: a monthly analysis of survey responses from a select group of education insiders that will include top Congressional staff, state and federal leaders, and other policy experts. The monthly report will provide a summary of the collective opinions of the insiders related to education trends, forecasts of key events.

Our team consists of Republican and Democratic White House policy advisors, two former governors, two former state superintendents of education, and several senior Congressional staff. Our team has broad experience that spans federal, state and local government; corporations; private foundations; nonprofits; and the finance and investment communities.

HERE IS WHAT WE NEED:

We need a logo design for Whiteboard Advisors that can be used initially branding and marketing. Initially, this will focus on our initial product -- the Education Insider. However, we need a design that is flexible enough to accommodate similar survey/report products in the greentech/energy & environment, technology/telecom, and healthcare related sectors.

We'll use this logo for a Whiteboard Advisors website, reports, surveys, and other print and electronic collateral.

We will need a full color logo as well as B&W and grayscale variants.

OUR TARGET AUDIENCE IS:

Our target audience will be private equity companies, investors, trade association leaders, business leaders, philanthropies, Wall Street analysts covering government regulated sectors, and senior government leaders in Congress, the White House, and cabinet agencies. Our audience are people who have a high degree of issue expertise but are using our service to better understand "how Washington works," the trajectory of policies and regulations, and how to better position their organization or company for success in that environment.

WE LIKE THESE DESIGNS:

We prefer the simple approach to design resulting in a logo that instantly conveys a sense of focus, insight, quality, and a sense of true insider information about government policies.

We would like the design to feel clean and modern without resorting to clichd DC elements like "columns" or monuments. The design will be used primarily on white backgrounds although we may need a design that also works on colored backgrounds as well.

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