LET ME TELL YOU ABOUT US:
Mamasource is a nation-wide, free site where Moms from all backgrounds and perspectives can ask and share advice on parenting questions and local resources in a supportive community of Moms helping Moms. We have over a million Moms that rely on/trust us each day.
Our need is for a new logo that will be used online and in print. See our site: www.mamasource.com
The current Mamasource logo has some design limitations:
The script typeface is very hard to read. We need a non-script font that would be much clearer.
The logo is too long, and it does not display well in short horizontal/square orientations. (i.e. small ad spaces)
HERE IS WHAT WE NEED:
Requirements for the new logo:
The logo may use either a capital "M" or a lower case "m". "Mamasource" is one word, and should Not be displayed as camel case "MamaSource".
The logo must be flexible enough to be shown on one line or be stacked into multiple lines- 2 lines for "Mamasource", and one additional line if we use a tag line.
We may keep the tag line connecting Moms in your community but the logo should work with and without any tag line.
Colors may be changed- but the color scheme must avoid being too trendy or too baby-oriented. The audience ranges from Moms-to-be through Grandmothers, and the ages of their children vary widely also. The colors should be upbeat, friendly, warm and welcoming.
The logo that we select as the winner must include all layered and vector files (Illustrator is preferred). If you use gradients or shadows in the design, please provide a flat color version of the logo (for example: 3 flat colors as we'd use for screen printing).
The current logo has a swirl, but that does not need to be part of the new logo. We are open to using another icon that represents: (inter)connectedness, motherhood, support, local community, wisdom, sharing, etc. The icon is not a required element of the new logo however.
OUR TARGET AUDIENCE IS:
Our target audience is any Mom- tech savvy, new to technology, new Moms, experienced Moms, Grandmothers, anyone who is interested in, or has questions about motherhood, parenting, household information, local business resources, and their local community.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Please nothing that is too pastel or only for babies. Also no logos with reflection images.
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