LET ME TELL YOU ABOUT US:
Villagewerx is an eight-year old web development agency with expertise in brand development through social networking. We leverage the web to create virtual communities around measurable calls-to-action, and to generate organic search traffic for clients ranging from businesses and institutions to social advocacy groups and political organizations. We're all about technology and art in the service of global persuasion, but by lucky accident, we're located in a scenic, historic village where the rustic/industrial contrast in our name seems happily ironic.
HERE IS WHAT WE NEED:
We seek a logo for reproduction in our website masthead, stationery, documents, correspondence, and online communities. Ideally, it will consist of both a graphic element that can stand alone as a mark, and a text rendering of our name operating in conjunction with the graphic. It should be visually memorable, scale- and play agreeably if displayed with other firm's logos, and communicate that "rustic/industrial" vibe in a sophisticated way.
For the record, the single word "villagewerx" will comprise the logotype. We're agnostic regarding your selection of case and will consider anything that works appropriately in the typeface. We use a conventional, uppercase initial "V" in correspondence, but this is not a design constraint for the logo.
For spatial considerations, the complete logo should work primarily in a horizontal presentation, but if the graphic works vertically over the text, show us that too. What we don't want is a towering vertical layout or a lot of space allocated to a bounding box or background treatment.
The logo should be visually attractive in black and white as well as color, and should work well on light and dark colored backgrounds, whether in color or in black and white.
The graphic element might be used alone as our avatar in forum discussions, so a roughly rectilinear footprint will be helpful.
OUR TARGET AUDIENCE IS:
Businesses and other organizations in English-speaking markets who require custom web design/development services anchored in clear ROI principles, professional execution, and global business savvy. We're fun and creative Sales Killers, capable of hunting Big Game all day long and playing Texas Hold'Em through the night. But we want to be trusted and retained, too. You're going to enjoy dealing with us.
WE LIKE THESE DESIGNS:
If you can capture a steampunk aesthetic in a manner that is durable-if-not-timeless, that might be interesting.
We've considered mixing typefaces in the logotype, e.g., rendering the "werx" in a contrasting face or style, but haven't nailed it yet, so your suggestions are welcome.
We're not sure a handwritten font communicates the "industrial" component of our identity, but if you think you can prove us wrong, go fer it.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
No clichs, please. Industrial gears have been done to death.
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