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LET ME TELL YOU ABOUT US:

We are starting a blog/website featuring serial fiction with some mixed media visual augmentation. This project is still in it's infancy. However, our brightest hope is that the stories of escape and discovery will reach an audience of similar inclinations via the web. With the intent of this becoming a long term project; finding the perfect logo is essential.

HERE IS WHAT WE NEED:

The name of the site will be "The Secret Loft" the address will be secretloft.ca (note there is no "The" in the domain name) The logo requires "The Secret Loft" in it.

We envision a legible, but textured, scribe-like font and dreamy colors. We want it to be haunting and memorable so that readers will return to find out what happens next....(However feel free to imagine the design in your style as well, we don't want to stifle your creativity either)

We would like the logo to be able to be used on both a dark and light background. It would also be nice if there was stand out element in the logo that could be used as a square avatar for social media sites like twitter or as a favicon.

Primarily the logo will head every page on the website to establish a sense of familiarity. It is possible the design elements of the site may change between stories and it is important the reader feel comfortable in-spite of a design change.

OUR TARGET AUDIENCE IS:

A readership likely consisting primarily of females between the ages of 25 and 50 who desire a diversion worthy of their level of intelligence, sensitivity and imagination.

The stories themselves are reflective and introspective. They also involve explosive encounters and even supernatural elements when necessary.

A beautiful logo will reassure readers that this is a safe place to let go of their ideas of the "everyday" and tune in to the stories.

WE LIKE THESE DESIGNS:

We don't have a lot of inspiration to go on here, but I will mention one site that we have been very inspired by design wise recently. Pictory Mag

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

The words containing 'The Secret Loft'.

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