• Award$200
  • Entries78
  • Creatives31



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Creative Brief

Who are you?

Division Street Watch Company, a retail shop in Chicago that repairs watches, replaces watch batteries, and sells vintage/refurbished watches.

What do you need?

A logo.

Who Is Your Audience?

Anyone who owns a watch is in our target market, but the most likely customers of our store will live in the neighborhood (Wicker Park in Chicago). This neighborhood is made up of young, diverse, mobile, highly educated professionals, partial to city life, who own the latest technology and use the internet constantly. Median age is 32. Both men and women will use our services.


We Like These Examples

I am attaching a moodboard to give you a sense of the personality we are looking for. (We really like the Henri Ehrhart logo on this board.) Note that the fonts Cochin and Requiem seem appropriate, but you are free to propose other fonts.

We Absolutely Must Have

The logo should include the words "Division Street Watch Company" or it can be shortened to "Division Street Watch Co." . Any visual emphasis should fall on the words "watch company."



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