LET ME TELL YOU ABOUT US:
7 Robot produces ZapRoot, the #1 green web video series. We are looking to do a new segment in own show with it's own stand-alone page.
HERE IS WHAT WE NEED:
Make Small Change is a new project from the producers of ZapRoot, the #1
green video web series. MakeSmallChange is devoted to small ways you can
change our habits to change the world. Each month we will offer you a new
way that you can alter routine to make a difference.
Each change will be featured in a MakeSmallChange video, distributed on a
stand-alone basis to our many distribution partners, as well as within
MakeSmallChange will feature projects from our community, celebrities, media
outlets, companies, blogs, or anyone with a great idea. So whats your
Each SmallChange will have a page on the website, with details about the
project, interesting information, and community members can share their
experience changing habits, as well as tips and ideas.
The logo will be used in all branding, including video and display.
OUR TARGET AUDIENCE IS:
We would like for the brand to have a welcoming broad appeal. We would like viewers to see the brand as modern, funny, intelligent, not condescending, light, bubbly, and not preachy.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
-No natural elements. Even though the show will be about the environment we feel incorporating leaves, trees, birds, roots, etc. is cheesy. We would like it to feel modern.
-No recycle symbols.
-Light on green. Though we won't fully say no to green as a color we would definitely like to keep it to a minimum.
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